CRAFTIVITY puts a smart, creative and cool spin on traditional crafting projects by making a line devoted to a previously underrepresented but wonderfully creative group: tweens and teens. Through CRAFTIVITY, a new generation of young adults will be inspired to learn a new skillset while igniting their passion for creative expression.
No other craft brand gives girls quality components - not toys - to make lasting gifts, keepsakes or fashion items. Research proved these girls want to be spoken to like adults on packaging, she wants beautiful projects that last and she wants to learn a new skill. After speaking with hundreds of girls, we found they were looking for an upgrade from their little sister’s craft projects.
CRAFTIVITY craft kits inspire and empower girls who want to learn new skills while creating beautifully finished projects. CRAFTIVITY gives them the opportunity to showcase their uniqueness while learning techniques they can use in the future.